Hi! I'm Suzanne Yada, and I love to speak to tech, marketing, and business audiences about innovation and the creative process - and I do it through the art of songwriting.
The challenges your team faces is coming up with new exciting ideas. They feel stuck in the same old rut; repeating the same work routines and not feeling very creative. The pressure is on them to be “innovative” and “disruptive” but they’re disillusioned and out of ideas. They might feel pressure to come up with something out of nothing, but they’re faced with the blank-page syndrome.
My solution is to think outside of your industry for coming up with ideas. There’s a process songwriters use — taking existing templates like verses, choruses and bridges, and adding twists to give it new life and meaning. You’d be surprised how creative you can be when faced with the limitations of a template. Let me show you how a songwriter comes up with new ideas and how you can use the same 3-step method to recharge your team's creativity.
I've had the honor to say smart things at places like Google, Zendesk, Patreon, Bitly, CreativeMornings, Uptima, The Verge and Quartz.
“...one of the best I attended.”
— CreativeMornings member
“Little Spiral was engaging, funny, interacted a lot with the audience, knew her stuff and inspired me to explore songwriting more!”